It satisfies a particular craving for 'being the only one who has it' while also getting things now now now! (Thanks to the instant digital download element of online trading). Of course it has it’s pro’s and con’s but for me, selling a handmade item and learning how to set up and run a small business, Etsy was the perfect fit.
To help you learn this before you get going I’m going to share some of the points that have helped me create a successful Etsy shop. Fair warning - to the seasoned Etsy seller this will all be very common sense, but if you are just starting out, or are looking for advice on how to improve your fledgling store, you might find a helpful nugget of information.
1. Playing the Name Game
|There are a surprising number of 'Crying Dave Grohl' images on Grand Ol' Google!|
|Its just sitting there, waiting for you.|
2. The Big Picture
Customers will only buy if they can see or touch an item and since the touching option is out, you need to make your pictures worth seeing. Make them SPECTACULAR. I never post a picture on Etsy or on any social media without editing it – my go-to is to increase the brightness and the contrast of every photo I take. I am no Annie Leibovitz but my advice is to pick a filter or a style of editing, and be consistent. If you like the Valencia filter then, by golly, Valenica it up! Use it on everything! Go hard or go home – just be consistent.
|Nothing fancy - just a bit of lightening and contrasting, and this is usually enough to show my products at their best, while also matching the 'bright and modern' theme of my store.|
3. it's All ‘About You’
The aim is to grab people's interest and if they don’t buy right away (on average, online shoppers will visit three stores before making their purchase), hopefully they will enjoy your pictures so much that they will follow your social media accounts and you can continue to influence them.
4. Your Avatar
I always feel a tad uneasy when a seller doesn’t show their face (who are you, faceless cretin?) So simply put, just upload a nice picture of yourself smiling. A friendly, real, non-cretinish person.
5. Take a breather
|See. I told you I went to Europe. Did I mention I went to Europe?|